Home appliance makers seek to woo boomers with more accessible designs
Wednesday, December 3rd, 2008
From the Wall Street Journal:
Home appliance manufacturers are hoping to combat drooping revenues by developing more universally accessible equipment geared to the needs of aging baby boomers.
Among the planned innovations are easy-open oven doors, jumbo washing machine knobs and remote-control window motors.
The nation’s 76 million baby boomers control the biggest share of purchasing power for the roughly $25 billion U.S. appliance market, and many are already experiencing some symptoms of aging. In addition, more than half of Americans are expected to have elder-care responsibilities within 10 years, and many will want senior-friendly homes.
Manufacturers are training young designers by using “empathy sessions” and simulations to build understanding of some of the physical aspects of aging. Video included.
(Whirlpool photo)


The [UK] 
