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	<title>Disability News &#124; PatriciaEBauer.com &#187; advertising</title>
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	<link>http://www.patriciaebauer.com</link>
	<description>Disability News &#124; PatriciaEBauer.com</description>
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		<title>Ad campaign uses humor to promote disability hiring</title>
		<link>http://www.patriciaebauer.com/2010/01/29/ad-campaign-humor-27434/</link>
		<comments>http://www.patriciaebauer.com/2010/01/29/ad-campaign-humor-27434/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 15:42:36 +0000</pubDate>
		<dc:creator>Patricia Bauer</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[employment/jobs]]></category>
		<category><![CDATA[NOT2BEMISSED]]></category>
		<category><![CDATA[public attitudes]]></category>
		<category><![CDATA[disability news and commentary]]></category>
		<category><![CDATA[employment]]></category>
		<category><![CDATA[hiring]]></category>

		<guid isPermaLink="false">http://www.patriciaebauer.com/?p=27434</guid>
		<description><![CDATA[From the New York Times: Employment agencies in 30 states have launched a national ad campaign that uses a light-hearted approach to encourage businesses to employ workers with disabilities. The ads try to challenge misconceptions about workers with disabilities by offering humorous examples of &#8220;differences&#8221; among people who are already employed. Among them: a young [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Firm sells warm feeling along with dog treats</title>
		<link>http://www.patriciaebauer.com/2009/10/14/marketing-milk-bone-24110/</link>
		<comments>http://www.patriciaebauer.com/2009/10/14/marketing-milk-bone-24110/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 19:52:13 +0000</pubDate>
		<dc:creator>Patricia Bauer</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[advocacy]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[service animal]]></category>
		<category><![CDATA[disability news and commentary]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Milk-Bone]]></category>
		<category><![CDATA[philanthropy]]></category>

		<guid isPermaLink="false">http://www.patriciaebauer.com/?p=24110</guid>
		<description><![CDATA[From the New York Times, Atlanta Journal-Constitution, with Youtube video of the commercial &#8216;It&#8217;s Good To Give Milk-Bone&#8217;: A new $10 million ad campaign for Milk-Bone dog treats underscores a popular tactic in consumer advertising, in which companies seek to do well by doing good. Del Monte Foods, owner of the Milk-Bone brand, is using [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Marketers reach out to people with disabilities</title>
		<link>http://www.patriciaebauer.com/2009/03/31/r-word-campaign-3-13244/</link>
		<comments>http://www.patriciaebauer.com/2009/03/31/r-word-campaign-3-13244/#comments</comments>
		<pubDate>Tue, 31 Mar 2009 14:14:05 +0000</pubDate>
		<dc:creator>Patricia Bauer</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[autism]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[intellectual/developmental disabilities]]></category>
		<category><![CDATA[NOT2BEMISSED]]></category>
		<category><![CDATA[public attitudes]]></category>
		<category><![CDATA[Andrew Robertson]]></category>
		<category><![CDATA[BBDO]]></category>
		<category><![CDATA[disability news and commentary]]></category>
		<category><![CDATA[retard]]></category>
		<category><![CDATA[Special Olympics]]></category>
		<category><![CDATA[Spread the Word to End the Word]]></category>

		<guid isPermaLink="false">http://www.patriciaebauer.com/?p=13244</guid>
		<description><![CDATA[From the New York Times: Advertisers are increasingly making an effort to reach out to people with disabilities, even as the economic downturn is cutting into revenues. The idea: To connect with customers in a way that is seen as more altruistic and less mercenary. Among recently announced charitable partnerships: Advertising agency BBDO Worldwide is [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Obama remark draws attention to &#8216;R-word&#8217; campaign</title>
		<link>http://www.patriciaebauer.com/2009/03/20/obama-remark-r-word-12454/</link>
		<comments>http://www.patriciaebauer.com/2009/03/20/obama-remark-r-word-12454/#comments</comments>
		<pubDate>Fri, 20 Mar 2009 23:26:26 +0000</pubDate>
		<dc:creator>Patricia Bauer</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[intellectual/developmental disabilities]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[NOT2BEMISSED]]></category>
		<category><![CDATA[Obama administration]]></category>
		<category><![CDATA[Obama Special Olympics remark]]></category>
		<category><![CDATA[public attitudes]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[disability news and commentary]]></category>
		<category><![CDATA[hate speech]]></category>
		<category><![CDATA[retard]]></category>
		<category><![CDATA[slurs]]></category>
		<category><![CDATA[Special Olympics]]></category>

		<guid isPermaLink="false">http://www.patriciaebauer.com/?p=12454</guid>
		<description><![CDATA[From CNN: President Obama&#8217;s remark about the Special Olympics draws public attention to the organization less than two weeks before it launches a new campaign aimed at stopping the use of the word &#8220;retard.&#8221; The group&#8217;s &#8220;Spread the Word to End the Word&#8221; effort is scheduled for March 31. &#8220;Most people don&#8217;t think of this [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<item>
		<title>On crutches and skateboard, he soars through Visa ad</title>
		<link>http://www.patriciaebauer.com/2009/03/11/bill-shannon-11606/</link>
		<comments>http://www.patriciaebauer.com/2009/03/11/bill-shannon-11606/#comments</comments>
		<pubDate>Thu, 12 Mar 2009 02:01:05 +0000</pubDate>
		<dc:creator>Patricia Bauer</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[arts/music]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[NOT2BEMISSED]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Bill Shannon]]></category>
		<category><![CDATA[crutches]]></category>
		<category><![CDATA[dance]]></category>
		<category><![CDATA[disability news and commentary]]></category>
		<category><![CDATA[Saatchi & Saatchi]]></category>
		<category><![CDATA[skateboard]]></category>

		<guid isPermaLink="false">http://www.patriciaebauer.com/?p=11606</guid>
		<description><![CDATA[From Adweek&#8217;s Adfreak blog: Meet Bill Shannon, a freestyle dance artist who is featured in the European &#8220;Life Flows Better with Visa&#8221; campaign created by Saatchi &#38; Saatchi London. Shannon was born with a degenerative hip condition, and has developed an mesmerizing way of dancing. The video is here. Here&#8217;s what UC Berkeley&#8217;s &#8220;Artists with [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Public service announcement calls for &#8216;Respect&#8217;</title>
		<link>http://www.patriciaebauer.com/2008/08/18/ps-calls-for-respect-2981/</link>
		<comments>http://www.patriciaebauer.com/2008/08/18/ps-calls-for-respect-2981/#comments</comments>
		<pubDate>Tue, 19 Aug 2008 05:22:24 +0000</pubDate>
		<dc:creator>Patricia Bauer</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[intellectual/developmental disabilities]]></category>
		<category><![CDATA[NOT2BEMISSED]]></category>
		<category><![CDATA[Tropic Thunder]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Arc of Northern Virginia]]></category>
		<category><![CDATA[Arc of Virginia]]></category>
		<category><![CDATA[Blueberry Shoes]]></category>
		<category><![CDATA[disability news and commentary]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Will Schermerhorn]]></category>

		<guid isPermaLink="false">http://www.patriciaebauer.com/?p=2981</guid>
		<description><![CDATA[Here&#8217;s a public service announcement by Will Schermerhorn of Blueberry Shoes Productions, LLC. The video was produced for and with the Arc of Northern Virginia and the Arc of Virginia, Its goal: To &#8220;counteract the negativity of &#8216;Tropic Thunder&#8217;.&#8221; Its theme: Respect. When You Can Call Me&#8230; Image: Happy baby girl When you can call [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>&#8216;Tropic Thunder&#8217; screenings postponed as premiere looms</title>
		<link>http://www.patriciaebauer.com/2008/08/08/tropic-thunder-screenings-postponed-2922/</link>
		<comments>http://www.patriciaebauer.com/2008/08/08/tropic-thunder-screenings-postponed-2922/#comments</comments>
		<pubDate>Fri, 08 Aug 2008 21:12:15 +0000</pubDate>
		<dc:creator>Patricia Bauer</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[celebrities]]></category>
		<category><![CDATA[intellectual/developmental disabilities]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[movies]]></category>
		<category><![CDATA[NOT2BEMISSED]]></category>
		<category><![CDATA[PB Articles & Essays]]></category>
		<category><![CDATA[public attitudes]]></category>
		<category><![CDATA[Tropic Thunder]]></category>
		<category><![CDATA[Ben Stiller]]></category>
		<category><![CDATA[disability news and commentary]]></category>
		<category><![CDATA[Down syndrome Association of Los Angeles]]></category>
		<category><![CDATA[DreamWorks]]></category>
		<category><![CDATA[Gail Williamson]]></category>
		<category><![CDATA[Paramount]]></category>
		<category><![CDATA[Peter V. Berns]]></category>
		<category><![CDATA[screenings]]></category>
		<category><![CDATA[The Arc of the United States]]></category>

		<guid isPermaLink="false">http://www.patriciaebauer.com/?p=2922</guid>
		<description><![CDATA[Boycott, protests planned Screenings of &#8220;Tropic Thunder&#8221; for disability rights advocates have been bumped back to next Monday, the same day the film is scheduled to premiere at a red carpet event in Westwood, California. Executives of DreamWorks and Paramount had promised to deliver the screenings by today. Advocates said they had been told that [...]]]></description>
		<wfw:commentRss>http://www.patriciaebauer.com/2008/08/08/tropic-thunder-screenings-postponed-2922/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>&#8216;Thunder showings set in wake of complaints&#8217;</title>
		<link>http://www.patriciaebauer.com/2008/08/08/thunder-showings-2913/</link>
		<comments>http://www.patriciaebauer.com/2008/08/08/thunder-showings-2913/#comments</comments>
		<pubDate>Fri, 08 Aug 2008 10:59:47 +0000</pubDate>
		<dc:creator>Patricia Bauer</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[celebrities]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[movies]]></category>
		<category><![CDATA[NOT2BEMISSED]]></category>
		<category><![CDATA[public attitudes]]></category>
		<category><![CDATA[Tropic Thunder]]></category>
		<category><![CDATA[Ben Stiller]]></category>
		<category><![CDATA[disability news and commentary]]></category>
		<category><![CDATA[DreamWorks]]></category>
		<category><![CDATA[Peter V. Berns]]></category>
		<category><![CDATA[Simple Jack]]></category>
		<category><![CDATA[Special Olympics]]></category>
		<category><![CDATA[The Arc of the United States]]></category>

		<guid isPermaLink="false">http://www.patriciaebauer.com/?p=2913</guid>
		<description><![CDATA[From the New York Times: DreamWorks and Paramount executives have agreed to screen &#8220;Tropic Thunder&#8221; for members of disability-advocacy groups around the country. The executives also told representatives of several groups &#8211; including the Arc of the United States and the Special Olympics &#8211; that they were revising some advertising materials to change references to [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>&#8216;Tropic Thunder&#8217; update</title>
		<link>http://www.patriciaebauer.com/2008/08/02/tropic-thunder-update-2872/</link>
		<comments>http://www.patriciaebauer.com/2008/08/02/tropic-thunder-update-2872/#comments</comments>
		<pubDate>Sat, 02 Aug 2008 18:00:31 +0000</pubDate>
		<dc:creator>Patricia Bauer</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[celebrities]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[humor]]></category>
		<category><![CDATA[intellectual/developmental disabilities]]></category>
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		<category><![CDATA[NOT2BEMISSED]]></category>
		<category><![CDATA[public attitudes]]></category>
		<category><![CDATA[Tropic Thunder]]></category>
		<category><![CDATA[Alliance for Inclusion in the Arts]]></category>
		<category><![CDATA[American Association of People with Disabilities]]></category>
		<category><![CDATA[Ben Stiller]]></category>
		<category><![CDATA[Chip Sullivan]]></category>
		<category><![CDATA[disability news and commentary]]></category>
		<category><![CDATA[Down syndrome Association of Los Angeles]]></category>
		<category><![CDATA[DreamWorks Pictures]]></category>
		<category><![CDATA[Media Access Office]]></category>
		<category><![CDATA[National Down Syndrome Congress]]></category>
		<category><![CDATA[Special Olympics]]></category>
		<category><![CDATA[The Arc of the United States]]></category>

		<guid isPermaLink="false">http://www.patriciaebauer.com/?p=2872</guid>
		<description><![CDATA[More recent post here: Disability rights group prepares for boycott, protests See also: Readers &#8212; What&#8217;s your opinion? Chip Sullivan, head of publicity for DreamWorks Pictures, confirmed today that studio executives will meet next week with disability rights advocates to hear their concerns about the representation of a character with intellectual disabilities in the upcoming [...]]]></description>
		<wfw:commentRss>http://www.patriciaebauer.com/2008/08/02/tropic-thunder-update-2872/feed/</wfw:commentRss>
		<slash:comments>20</slash:comments>
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		<item>
		<title>Disability rights groups organizing over &#8216;Tropic Thunder&#8217;</title>
		<link>http://www.patriciaebauer.com/2008/08/02/thunder-disability-react-2869/</link>
		<comments>http://www.patriciaebauer.com/2008/08/02/thunder-disability-react-2869/#comments</comments>
		<pubDate>Sat, 02 Aug 2008 16:39:38 +0000</pubDate>
		<dc:creator>Patricia Bauer</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[arts/music]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[celebrities]]></category>
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		<category><![CDATA[PB Articles & Essays]]></category>
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		<category><![CDATA[race]]></category>
		<category><![CDATA[sexuality]]></category>
		<category><![CDATA[stereotypes]]></category>
		<category><![CDATA[stigma]]></category>
		<category><![CDATA[Tropic Thunder]]></category>
		<category><![CDATA[American Association of People with Disabilities]]></category>
		<category><![CDATA[Autistic Self-Advocacy Network]]></category>
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		<category><![CDATA[disability news and commentary]]></category>
		<category><![CDATA[DreamWorks]]></category>
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		<category><![CDATA[Jack Black]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[moron]]></category>
		<category><![CDATA[National Down Syndrome Congress]]></category>
		<category><![CDATA[Paramount Pictures]]></category>
		<category><![CDATA[retard]]></category>
		<category><![CDATA[retarded]]></category>
		<category><![CDATA[Robert Downey Jr.]]></category>
		<category><![CDATA[Special Olympics]]></category>
		<category><![CDATA[TASH]]></category>
		<category><![CDATA[The Arc of the United States]]></category>
		<category><![CDATA[United Cerebral Palsy]]></category>

		<guid isPermaLink="false">http://www.patriciaebauer.com/?p=2869</guid>
		<description><![CDATA[Update here: Rights groups prepare for boycotts, protest A national coalition of disability rights organizations has formally requested a meeting with executives at DreamWorks/Paramount to express concerns about negative portrayals of people with intellectual disabilities in &#8220;Tropic Thunder,&#8221; an R-rated raunchfest that is set to open August 13. (Earlier posts here and here.) Ben Stiller [...]]]></description>
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		<slash:comments>16</slash:comments>
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