Ad campaign uses humor to promote disability hiring
January 29th, 2010
From the New York Times:
Employment agencies in 30 states have launched a national ad campaign that uses a light-hearted approach to encourage businesses to employ workers with disabilities.
The ads try to challenge misconceptions about workers with disabilities by offering humorous examples of “differences” among people who are already employed. Among them: a young man doing a victory dance who is labeled “rhythm impaired.” The accompanying ad copy reads: “Just because someone moves a little differently doesn’t mean they can’t help move your business forward.”
A related website, thinkbeyondthelabel.com, offers information debunking myths about hiring people with disabilities. The ads are paid rather than pro bono, and the agencies say they plan to raise a $10 million budget for the year. “We knew it needed to be disruptive,” said an organizer, “but we wanted it to be tasteful.”
(Photo from the New York Times)
Our RSS Feed
January 29th, 2010 at 11:59 am
I’m looking forward to seeing these ads. Anything that makes people think about differences in a good way and is tasteful, I hope gets air time.