From Thirdsector.org:

Paul McCartney has lent his support to a major fundraising campaign by the UK disability charity ParalympicsGB. The group’s first television advertisement features McCartney’s song “Live and Let Die” accompanying footage of performances by elite athletes with disabilities. (Video here.)

The second ad features McCartney on camera making a direct appeal to the public.

McCartney put his name to the Team Saatchi campaign after meeting paralympic horse rider Sophie Christiansen (with McCartney, at left). “I was completely blown away by her skill, dedication and the fact that she had won a world championship gold medal for Britain,” he said.

ParalympicsGB’s fundraising target is £2m, which will be used to help support athletes heading to the Beijing Games and to invest in disabled sport in the UK.

(Photo from Thirdsector.org)

See also:

• Sir Paul McCartney’s plea — [UK] Telegraph
• Paul McCartney: ‘I’m a sport wimp and proud of it’ — [UK] Guardian

This entry was posted on Tuesday, July 15th, 2008 at 4:14 am and is filed under NOT2BEMISSED, arts/music, celebrities, exercise/sports, philanthropy, physical disabilities. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.  Email This Post