Liberty Mutual ad a realistic portrayal of wheelchair user
March 11th, 2008
By Pam Vetter in New Mobility magazine:
The ad features a simple yet radical idea: a typical day in the life of a wheelchair user. She fixes her makeup, wheels out to her car in the rain, gets in. The car won’t start. She gets the chair out of the car, wheels to the bus stop, gets on, rides, gets off at a school. The gate is locked. She ducks under, wheels up to a polling place and — casts her ballot.
Voiceover: Every day, millions of people choose to do the right thing. There’s an insurance company that does that, too. Responsibility. What’s your policy? Liberty Mutual Insurance.
The 60-second spot is part of a national ad campaign by the insurance giant, and features Teal Sherer, an actress who uses a wheelchair in real life (above). A positive message about civic responsibility is teamed with an authentic representation of a person with a disability, living a productive life in the community. No pity, no suffering — and no excuses not to vote.
“I think what Liberty Mutual is doing is groundbreaking,” says Sherer.
This entry was posted
on Tuesday, March 11th, 2008 at 2:43 pm and is filed under NOT2BEMISSED, accessibility, advertising, arts/music, public attitudes, quality of life, stigma, voting, wheelchair.
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