Lowe’s won’t put ads on ‘Big Brother’
February 25th, 2008From Adweek, New York Daily News:
Home improvement company Lowe’s decided not to advertise on future episodes of ‘Big Brother 9′ because of a defamatory comment a contestant made about people with autism.
On the episode, which aired Feb. 13, Adam Janinski said he hoped to win the competition so he could open a hair salon “so retards can get it together and get their hair done.”
… Lowe’s rep Karen Cobb said, “Once it was brought to our attention, we decided not to advertise [on Big Brother] further.”
A group called Autism United has called on sponsors to withdraw their support of the program.


