NYU cancels ransom note ad campaign
December 19th, 2007From the New York Times and the Washington Post:
The Child Study Center at New York University said on Wednesday that it would halt an advertising campaign aimed at raising awareness of children’s mental and neurological disorders after the effort drew a strongly negative reaction.The two-week-old campaign, created pro bono by the advertising agency BBDO, used the device of ransom notes to deliver ominous messages concerning disorders like autism, depression, bulimia and attention-deficit hyperactivity disorder.Advocates for children with autism and for other special-needs children said the ads reinforced negative stereotypes.
Earlier post here.
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